If you have an online store and/or are a blogger/YouTube creator/social media influencer, then you are a BRAND! And developing and promoting your brand is the key to growing your business, however large or small that business may be. The bigger your brand, the more money you can make.
Why is branding important? Creating a “brand” shows others that yours is a serious endeavor. Not just potential customers, but also other companies. And if you are a blogger or YouTube creator, working with companies is a key part of what will help you bring in more income.
Branding is much more than just your actual site; it extends to all aspects of your social media presence. The biggest mistake I see people making is also the easiest to fix: Making sure your social media screen names match the site you are trying to drive traffic to. Whatever your main website it – your blog, Ebay/Etsy store, YouTube – you want to make sure that site’s name matches your Facebook, Twitter, Pinterest, YouTube, Snapchat, LinkedIn, and Google+ accounts.
If you do a Google search for “See Ann Save”, the first page of results is ALL of my sites. My blog, YouTube channel, Facebook, Twitter, Instagram….even my TeePublic store are all front and center. Anyone who has searched for me automatically sees that I am a legitimate “brand”, that my business is a serious one that they can trust to shop from or to work with. (Note that my Ebay business is separate; I don’t promote it other than sharing listings to Twitter and Pinterest.)
Figure out the sole name you want to be identified with. For me, it’s “See Ann Save”; thus, I’ve made sure that it’s my name across all platforms. Then change your screen names on all of your social media sites to match it. Editing screen names is easy, although some sites limit you to only one or two changes, so make sure you choose wisely from the start. Doing this is not only quick and easy, but it will dramatically help you grow your brand!